May 2, 2013

Hairstylist Clientele: What You Need To Know About Attracting New Clients

Hairstylist clientele is a very important topic in cosmetology. You may be a very good hairstylist, but it is impossible for you to succeed unless you have established a large clientele. If you are a new hairstylist, then it can be difficult for you to build up your clientele. However, there are several things that you can do that will make it a lot easier. Below are some tips that will help you build up your clientele:

Build up Your Clientele by Offering Superior Services

You will always be in competition with other hairstylists. This is especially true if you live in a large metropolitan area.  That is why you should look at the services that offer salons offer. It will be a lot easier for you to attract clients if you offer a wide range of services.  You may also consider getting additional training so that you can keep up with the latest techniques and trends.


You will have to advertise if you want to build up your salon clientele. You should put up fliers in every place that you can.  You may also want to consider advertising online. The more exposure your salon gets, the better.

Increase Your Salon Clientele by Offering Referral Perks

Advertisement can become quite expensive, so it will be a lot cheaper for you to build up your clientele by asking your existing clients to refer their family members and friends. You want to make sure that you give your clients an incentive for referring their family members and friends. For example, you can give your clients a 10 percent discount on a haircut if they refer their family members and friends. You may also want to consider offering discounts to your new clients so that they can keep coming to your salon.

Increase Your Hairdressing Clientele by Participating in Community Events

You should look in the newspaper and online for events that are going on in your community. Community events give you the opportunity to build up your business. For example, if prom is coming up soon, then you should do some advertising in a high school. You may also want to consider giving student discounts.  If your clients are very satisfied with your work, then they will most likely come back again.

How We Can Help You

If you are an aspiring cosmetologist and are looking for a great school, then you should contact us. We offer challenging courses that will help you succeed in the field of cosmetology. Not only will we prepare you to get a job after you graduate, but we will also give you tips on things that you can do to build up your hairstylist clientele.

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