May 15, 2013
As a professional, it is important to understand marketing tips for estheticians. The important thing to remember is that even if you are working for a spa, you are often required to market yourself since you are paying for the space you rent from them. If you have your own practice, then marketing is even more important because there is no other company that is bringing customers in. There are a few things you can do bring in clients.
Put a Marketing Plan in Place
Even though a marketing plan can seem like a lot of work, it can help to make your life much simpler. It will help you to know what you are going to spend for marketing as well as to know what you are going to do when for your marketing. There are plenty of sites online that have tools for building a marketing plan that you can find.
Create a Client Database
This can be done either on the computer or simply on paper. This will help you to keep track of the information from your clients. With this information, you want to follow up after treatments, send birthday cards and even call to see if you can reschedule appointments if it has been a while. It is also a good idea to call after about a month for renewal on sold products.
Sending out anniversary cards thanking clients for their business is also helpful, which can be done through email or regular mail. The things you use the database for are numerous. You may even find your own creative ways to use it.
Marketing Tip for Estheticians: Reward Referrals
Word of mouth does not cost you anything. This is why it pays to reward customer referrals. This could be anything from a gift card for your services or to another store. The thing to keep in mind is that you would pay a lot more than what the reward would be for marketing that may only yield a one customer return so do not be afraid to be generous with the reward.
Use the Internet
Having a website is one of the best things you can do for marketing. Even if you use lower cost hosting, it still pays to have the online presence. There are different options with this such as instant gift certificate purchasing and even online booking that you can use to your advantage.
Before you start marketing your business, you must attend a beauty school. We at Avalon school of cosmetology pride ourselves in being the best beauty school in Arizona. Our esthetician program equips our students not only with the skills required to get a job but also the skills required to open and run their own business.