June 24, 2015
Instagram users share more than 70 million photos and videos each day, so why not take advantage to use it as a way to show your work? When you are already in an innovative and visual industry, showcasing your work–especially free–is an absolute necessity to help your business and brand grow.
Instagram is particularly helpful to a business that has items that photograph well, like our case specifically with hair and nails. It also gives different options, like a collage for a “Before and After” photo (we recommend the PhotoGrid or Moldiv apps) or filters to lighten and/or darken the photo, the awesome Instagram app was practically created for hairdressers!
A hashtag (the number or pound sign) on social media sites is where a word or phrase comes after the hashtag. It gives people the opportunity to search a specific word or message on a common topic and enables them to begin a conversation with others using the same hashtag.
Avalon School of Cosmetology’s official hashtag is #MyAvalon. The #MyAvalon hashtag enables not only the teachers and school itself to see their students’ progress, but it gives students a way to communicate with one another.
Hashtagging every school photo with #MyAvalon and a few other beauty hashtags will not only get you noticed by the school, but by potential clients and even salons. Avalon School of Cosmetology likes to repost our students work, only increasing your chances of getting noticed by other followers!