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July 10, 2015

Self-Promotion for Beauticians

You love cutting and styling hair, you excel at make-up application, and your nail art never fails to leave others in awe, but when it comes to marketing yourself, you suddenly lack confidence, right?

self promotion1 mayIf it sounds familiar, then you can rest assured that you are not alone.  It is a problem that plagues the vast majority of us, as beauticians.  After all, we didn’t take an interest in this industry because we had a passion for advertising.  We picked up the scissors and combs because we knew that we could make the beauty of others even more apparent.

That being said, it is still important to have a promotion plan in place, or your business will very likely be dead on arrival.  Here are a few tips to get you started:

  1. Don’t Panic We know that it’s what you want to do. We’ve been there, but panicking never solves problems, and self-promotion doesn’t have to be nearly as scary as you think it is.
  2. Know Your Client Not just the one currently perched in your chair, but the figurative client too.  That is to say that you should know what type of person is most likely to walk into your shop and request your services.  If you know who that person is, you will have a better idea of how to reach him or her.
  3. Carry the Chatter Over to Social Media Twitter, Facebook and the other various social venues are excellent marketing tools today.  Take advantage by making your presence known on those channels.  How do you do that most effectively?

Share your photos, post about new things you are trying, create DIY videos to encourage others who love what you do, and, most important, continue the non-private conversations that you have with your clients on social media.  If you were talking about the weather, then post a public comment to that person about the change in temperature the next day, then take it a step further with a second post about caring for your hair in times of rain, high humidity, or extra dry conditions.  This is just an example, but you should always explore how conversations that occur in the shop could translate to the online community.

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