Business & Money Skills at Avalon

Financial education by beauty pros, for beauty pros

A cosmetology or esthetics program teaches you the beauty skills you need in your new career. But to be a successful beauty pro, you need to know how to fill your appointment book, price your services with confidence, or turn one client into a decade-long client.

We teach these hands-on business and client-management skills as part of every Avalon Institute program through the industry-recognized Prosper U curriculum.

This curriculum was developed by Eric Fisher, a salon owner, platform artist, and educator with more than 30 years in the industry. It’s the financial playbook he’s used and refined in his own award-winning salons, distilled into an e-book, workbook, and video series you’ll work through as part of your program, with no additional enrollment or cost.

Why Financial and Client Skills Matter in Beauty

When you become an cosmetologist, esthetician, or any other kind of beauty professional, YOU are your brand. Creating a name for yourself and standing out in your client relationships is a key part of building and creating recurring business. These crucial skills are as important as your technique to making a beauty career as profitable as it is creative.

This is true even if you work in an already established salon or spa, and certainly the case if you start your own business. Marketing and maintaining your professional image is important to your business and your success.

Pricing, client relationships, sales conversations, and income tracking are skills that stick with you beyond a single salon or even the beauty industry. Once you build this kind of financial and business foundation, it’ll serve you if you ever open your own business or pivot to a different career.

Business Curriculum Taught at Avalon

The anchor to our business training is a 12-hour, hands-on course built around the financial and business skills:

  • Growing your income by finding the right clients. How to attract the clientele you actually want to serve, through referrals, social media, and word of mouth.
  • Getting more from every appointment. Managing your book for maximum efficiency, and learning how to raise your average ticket per client.
  • Cultivating return clients. Prebooking systems and relationship-building so you’re not starting from zero every month.
  • Selling retail without feeling like a salesperson. Learn the “tell, don’t sell” approach to recommending products — a direct source of income beyond your service pricing.
  • Running the guest experience like a business owner. Scripts and systems for the front desk and service experience that keep clients happy, loyal, and paying.

You’ll track your own numbers and financial goals as you go, using a dedicated goal-setting app, so you can see in real dollars how these skills grow your income as you practice them in the student salon and spa.

Becoming the Kind of Stylist Clients Never Want to Leave

Financial security is more than just knowing marketing, retail sales, and client relationship skills. Ultimately what keeps clients coming back is delighting them with an amazing outcome.

For Avalon Institute cosmetology students, we also offer an included Prosper U styling curriculum: 51 video tutorials on the finishing and blowout techniques that separate a good haircut from a great one.

You’ll pick up specialized techniques for curly, coily, and wavy textures, brush selection, and how to read a client’s hair to choose the right approach.

This curriculum is less about the money directly and more about becoming the stylist people rebook, refer, and never want to leave.

“I had my daughter and I knew I needed to show her that she can follow her dreams if she puts in the work to follow through with them! Marjan is the one who greeted me and gave me a tour. She convinced me that I was enough to follow my dreams.”

Ready to Learn More?

Every Avalon Institute program includes this financial and business training as a standard part of your education, no extra enrollment required.

Cosmetology

Pursue your passion in hairstyling, skincare, and nails as part of our comprehensive cosmetology program. Learn how to become a licensed beauty professional!

Cosmetology

Esthetics

If you love skincare, start following your dreams sooner by choosing an education in esthetics. At our esthetics school, you can learn facials, waxing, and more!

Esthetics

Beauty School Instructor

Teach others what you love most by learning how to become either a cosmetology instructor or esthetician instructor. You can become licensed to teach beauty professionally!

Beauty School Instructor

Advanced Classes

This comprehensive training can be completed in tandem with one of our programs, or independently as a non-matriculated student. Choose from or take all of our Advanced courses and gain the skills you want.

Advanced Classes